Jobs to be done : Examples
Jobs to be done give designers a way of capturing insights that leverages our skills to help business succeed.
The Job Map :
All jobs have the same eight steps. To use the jobs-to-be-done framework, look for opportunities to help customers at every step:
Examples on Jobs to be done:
Sticky notes - Post-it Notes :
Explain :
Customer objectives: the need for writing notes and Never forget important reminders by putting them on the wall.
Job statement: develop a good sticky paper notes.
Company: 3M scientist develop a new and better adhesive compound that stick on the wall perfectively.
Job to be done Step: Define.
Customers: Determine Customers' objectives.
Companies can innovate by : a company can look for ways to help customers understand their objectives.
Smart watch
Explain :
Customer objectives: the need to provide fitness and wellness services such as tracking heart rate and running calories.
Job statement: Monitoring fitness and wellness using sensors by smart watch.
Company: Smart watch provides fitness and wellness services in addition to different mobile functions such as showing notifications, scheduling events, sending messages, answering calls, providing directions, varying applications and the like.
Job to be done Step: Monitor
Companies can innovate by : Linking monitoring with improved execution.
Electrical on off button with light
Explain :
Customer objectives: turn on and off lighting.
Job statement: use on / off electrical button.
Company: Manufacture on / off electrical button with the feature of led light indicator to easy find the button in dark.
Job to be done Step: Modify
Companies can innovate by : Reducing the need to make alterations and the number of alterations needed.
Digital camera
Explain :
Customer objectives: Need to sure I shoot a nice picture.
Job statement: Share beautiful pictures.
Company: Achieve high quality photos and Can review what you have shoot. Previously was Film photography camera not permit this function.
Job to be done Step: Modify
Companies can innovate by : Reducing the need to make alterations and the number of alterations needed.
Automatic Toothbrush :
Explain :
Customer objectives: need to care of tooth and have clean and brushed tooth.
Job statement: new toothbrush design to have a clean tooth.
Company: automatic toothbrush that brushes your teeth thoroughly and quickly
In addition, can track your brushing habits and can set goals for yourself.
Job to be done Step: Modify
Companies can innovate by : Reducing the need to make alterations and the number of alterations needed.
